faq’s
Answers To Your Questions
What is the importance of Digital Media ?
Digital Media is a Form of Media which uses Electronic Devices and Electronic Network for distribution. This is a type of Media that is created, modified, distributed and viewed with the help of electronic devices. Important elements of Digital Media are – Websites, Social Media Sites, News Sites etc. Important practices on Digital Media involve, Marketing, SEO, Content Creation and others.
What are the types of Digital Media ?
Digital Media comes in many formats and variants – from Websites to Social Media sites. There are primarily five different kind of Digital Media Files. These are – Text Files, Video Filles, Audio Files, Images & Graphics and Mixed Media.
Why is Digital Media an important part of modern life ?
Digital Media has affected various aspects of human life. This ranges from Entertainment to Provision of Critical Services like Medical Services. It has enabled a fast access to information and enabled two-way interaction and user participation. Digital Media also has had a very significant influence on our thinking and social practices.
What is the scope of Digital Media ?
The scope of Digital Media is quite vast and is constantly evolving with the advent of new technologies, practices and usage. It covers all forms of media content that is created, stored and distributed via digital channels and this includes websites , social media platforms, online advertising, mobile applications and more.
What is the importance of websites ?
A Website is the most important component of the Digital Media. It extends the outreach of the user beyond the national confines and the national audience. The contents of a website can be accessed by the global audience sitting in different parts of the world. It is an integral part of Business for Brand Management and it also serves as a strategic platform for many of its goals.
What are the essential objectives of a website ?
In the modern times, a Website is the first impression of any business and other commercial and non-commercial entities. It serves 5 important objectives:-
1 ) Helps people discover business
2 ) Create an online presence
3 ) Engage Audience
4 ) Build Relationships
5 ) Generate Revenue
What is Digital Marketing ?
Digital Marketing is marketing on the digital media. It is a paid promotion of brands to connect with the potential customers using internet as the medium and utilising tools such as email, social-media and other assets on the digital media. The advertisements that users see on the Websites and other Social-Media sites are prime examples of the Digital Marketing.
What are the essentials of Digital Marketing ?
An expertise in digital marketing needs in-depth understanding of the basic principles of marketing. We can remember them as 7 C’s of digital marketing. They are customer, content, community, context, convenience, cohesion and conversion. These seven elements help a marketer develop and improve their digital marketing plans.
What is SEO and why is it important ?
Search Engine Optimisation or SEO in short refers to all the steps that improve the ranking of website on Search Engines Listings. It is an integral part of Marketing on the internet. A higher ranking on the internet helps in Brand Awareness and Website Traffic. It also improves the authority of a website.
How does SEO work ?
SEO works through content, links – both internal and external, search terms, keywords, images, videos and others to help discover the websites and rank them accordingly. The websites are indexed and are ranked accordingly. SEO not only helps increase a website’s visibility but also drives traffic to the site. This is organic traffic as opposed to the paid advertisement.
What is social media ?
Social Media is a platform developed using digital technologies which facilitate interaction on the internet between communities, groups and individuals. It also facilitates sharing of ideas and information including text and visuals. It is also used as a collective term to refer to websites and applications which facilitate this interaction. People use social media to stay in touch and interact with the family & friends and various communities.
What is the importance of social media ?
Social media is an important and integral part of today’s world. Using social media people and communities stays connected with each other. They also use social media to share ideas, thoughts, their likes & dislikes and their opinion in a safe and secure environment. Social media can also be used to promote business, social causes and other events.